Name: Kirubha Perumalsamy, Founder, Rollfi 

Industry Served: Payroll, Benefits, Embedded Fintech

Offering: Embedded/White Label Payroll & Benefits

Founded: 2021

Status: Active 

Founded in 2021, Rollfi empowers banks, vertical SaaS platforms, accounting firms, and fintechs to add payroll and benefits to their offerings through white-label solutions and robust APIs. With Rollfi’s infrastructure, platforms can unlock new revenue, boost customer retention, and gain valuable payroll data insights. Fast deployment and full regulatory coverage make Rollfi the easiest way to turn your platform into a one-stop shop for essential business services. Rollfi was acquired by Priority in December 2024, expanding Priority’s embedded finance capabilities and supporting its mission to deliver a unified commerce engine.

“We built Rollfi to simplify what’s historically been a painful and complex process. Priority’s deep experience in payments and merchant services made them the ideal partner to help us deliver payroll and benefits in a way that’s smarter, faster, and more accessible. Together, we’re creating something that’s not just better, it’s built for how businesses actually operate today.”